The impact of an eye-catching sign is not just a simple branding exercise. When properly executed, outdoor business signs play a vital role in increasing brand visibility, boosting store-level sales and building market presence. They are a must-have component of any high-street retailer’s marketing arsenal.
In a crowded marketplace, distinctive signage sets businesses apart. It makes them easier for customers to recognize, and remember. And when people see your brand’s name on a sign again and again, it reinforces the connection they have with it and builds loyalty.
A well-executed exterior sign not only catches the eye, it’s designed to communicate your company’s identity, ethos and style. This translates into the perception of quality and value that your business engenders in the minds of passersby. This is why it’s essential to choose the right design and material for your business, keeping in mind your audience and location.
For example, a coffee shop with a unique, fun quote on its storefront might inspire passersby to pop in for a quick pick-me-up and a slice of happiness. Or, a retail store might use its sign to promote upcoming events, new products or sales, giving customers an incentive to visit again.
Research has shown that the more someone sees a logo, the more they like it. This is known as the ‘mere-exposure effect’ and demonstrates the power of repetition and visibility in advertising. The good news is that your business doesn’t need to spend a fortune on expensive TV ads to gain this advantage. The simple act of upgrading your exterior signage in Madison can boost brand recognition by up to a massive 76%.
In fact, more than half of consumers report that they entered a business or store they had never visited before solely based on the quality of its sign. And, more than 70% say they have told others about a business simply because its sign was impressive.
The best way to enhance your store’s visibility is by investing in a top-tier signage solution that perfectly embodies your brand’s identity. Choose from an array of styles, materials and sizes to create a bespoke sign that will capture your customers’ imaginations.
For example, a shop fascia is ideal for introducing your brand to passersby, while directional signs are crucial for guiding people through large spaces. Digital signs that offer QR codes and augmented reality are also an effective way to drive engagement with your brand and connect your offline and online marketing campaigns. And, of course, LED illuminated signs allow you to showcase any text or graphics with an energy-efficient solution. The experts at your local sign company in Madison can help you integrate your marketing and promotion strategies with the right custom signage.